Speaking of Traction, the Fine Arts Fund Cincinnati just launched the 2009 campaign materials and completely re-designed website.

Traction and RICK LOHRE | PHOTOGRAPHY worked together last Summer/Fall to capture the location images for their new campaign, website and promo materials.  See my personal project for the work here.  Click image for gallery of images and sampling of campaign materials including the 2008 Annual Report Cover.

You can see the campaign video here.

And the campaign preview materials at Traction here.

Visit the unbeleivably creative folk over at traction!!

While this post really has nothing to do with photography, I’m writing about it, because if I hadn’t read it, you wouldn’t be reading my blog!  :)

Exactly one year ago I read a book that changed the course of my photographic career.  No it had absolutely nothing to do with “Photographic Style” or “Guerilla Marketing” or even “Super Duper Photo Equipment” or “The Latest Greatest Editing Software”.  It was a book about doing what you love.  I honestly have to say hands down this is one of the top 3 books I’ve ever read.  

I came across this book after reading a book by Dave Ramsey – a personal money management guru.  Julie and I were getting things “in order” and I happened upon a recommended reading list in one of his books.  48 days to the work you love by Dan Miller.  By title it sounded like every other self help, find me a job, make millions doing nothing books you’ve seen on some infomercial.  

Thanks again Dan.

OK so they are not technically called butt warmers…but…Seat Heaters from WarmSeats.com

We just completed shooting new catalog images for a new client who have a simple yet fantastic idea.

I’ve always missed the heated seats that my VW TDI had back in the day.  But I’ve never wanted to go and invest the money in having a set installed.  Well, the recent shoot I did for Mike Meister at Warm Seats introduced me to an awesome concept…self installing them in my vehicle.  It’s a heck of a lot easier to do than when I changed out that ole 8 Track in my 76 Buick for a state of the art tape deck.    The prop heaters found their way into the Suburban promptly after the shoot!

Here’s a prep shot for one of his ready to install heaters….

Woody the assistant hitting a dramatic pose with the product.

Check them out in your favorite aftermarket parts catalog or give him a visit at WarmSeats.com

Thanks again Mike.

…for your support and encouragement.  Setting out to do what I love has turned into loving what I do.

I don’t want to get all mushy, but I wanted to let you know your confidence in me over the years has enabled me to do things I thought might have been impossible.

Thanks

Well another update on some new features on the site.  I’m now able to post and share video directly on my site.  “Video?”…you say…YES VIDEO!!  Even though I’m a photographer, I’m finding video a very valuable tool in conveying my portfolio, personal projects (and maybe even a few behind the scenes clips soon).  I’ve relied on YouTube in the recent past to post videos on my blog and embed into the site.

Well no more…I’ll be able to share directly through my site without sending you to six different outlets.

Looking forward to posting more in the near future…but for now enjoy a flipthrough of my book and a quick personal project for Light My Fire….